INJURY
- “DARING AND COURAGEOUS, BREAKING BOUNDARIES AND DEFYING TABOOS”

INJURY is an Australian interdisciplinary brand of fashion, music, CG films, digital fashion, and art collectibles merging realities, founded in Sydney by Creative Director Eugene Leung.

INJURY is courageous, soft and enigmatic. Designing a hybrid of everyday classics and avant-garde styles, blending function and fashion to create transformative pieces for individuals.

As a sustainable-conscious brand, the design duo Eugene Leung and Dan Tse cut down carbon emission and wastage during the usual clothing sampling process by 80% by incorporating digital clothing simulation into their design process and create only made-to-order long-lasting pieces with quality craftsmanship.

The Australian label has showcased their runway collections at worldwide on-schedule fashion weeks including Paris, New York, Sydney and Shanghai. Their collections has been worn by the likes of Vera Blue, Lisa (BLACKPINK), Ruel, Genesis Owusu, Mia Rodriguez, Will McDonald, MAY-A, Guy Sebastian, Ronan Keating, RatCat, Nicole Miller, Huang Xiao Ming and Sammi Cheng. The label has been regularly featured in SHOWstudio, Hypebae, VOGUE, Harpers Bazaar, Refinery29, Nowness, GQ Magazine, WAD magazine, WWD, So-en, Mens non-no, Sense, ELLE magazine, Marie Claire etc.

Beyond physical collections, INJURY released sold-out AR Fashion wearable NFTs and audio-visual NFTs on DRESSX, Foundation, Crypto Fashion Week and Culture Vault etc.

They created the first-ever 100% CGI Fashion Show ‘The Butterfly’s Dream’ in the continenent in Year 2021 and their groundbreaking fashion film trilogy marked major milestones in CGI and Metaverse Movements in Australia, earning multiple accolades at international film festivals.

INJURY’s 2023/24 PHY-GITAL Fashion Show at AAFW attracted a full-house of invite-only guests of 500, gaining extensive media outlets like 7News, ABC News, VOGUE, Harpers Bazaar, ELLE, Astrophe Magazine, SHOWstudio.com, HYPEBAE, GQ Australia.

INJURY is daring, boundaries breaking; defying any taboos.

Empowerment is the driving force of every collection. Each garment aims at creating inspirations for individuals to elevate their expressive potential and connection to people.

The brand stand for the bridge between the physical world and the digital, fusing high-end fashion with virtual world possibilities to create its own special aesthetics that connect and and happen in the real world.

The name INJURY originated from the thought that “WHEN YOU ARE BEING CUT AND SEWN,YOU ARE IN A SITUATION OF INJURY SAME AS FABRICS.”

Eugene Leung is a multi-disciplinary artist, fashion visionary, musician, and award-winning CG film maker from Sydney, Australia. Trained as an architect, he founded his own fashion label, INJURY, in 2004.

Driven by creating mixed-reality and immersive experiences in Fashion and Design, Eugene curated and creative directed numerous design festivals, notably his recent project BRAINWORKS: Fashion x AI Fashion Show at M+ Museum. Eugene has been invited to speak publicly on various industry topics, including Fashion, Metaverse, Web3, Science, and Sustainability in Australia and overseas.

Eugene is named as Changemaker 2022 by Afterpay Australian Fashion Week, recognizing his work in bridging Digital Art & Fashion, and creating a brand that is more than fashion. Eugene has also been selected as 'Top Creator' for MOVE NIPPON WITH TOP CREATORS campaign to creative direct for fashion showrooms and promotions in Japan.